"A manufacturer of exclusive, designer lingerie requires a business card design".
Well, the first thing that crosses every single person’s mind (trust me, made a statistic with 5 different people - men and women) is that when we are talking about lingerie, some colors cross our mind: pink, black, red.
So, I started a mental picture of what I wanted to do and a pale pink background was too girlie like, red was too provocative, so I chose the classical black with pink - almost magenta like - type.
Then, the second step was to show some of the sexiness of the lingerie. For this to happen, I made a statistic again and decided that french words are the most common thing to make the imagination work.
naughty candy = coquin bonbons
tres jolie, n’est pas?
Having the name of the company, the last thing was the image like element from our business card, again pink, because we shouldn’t use in a design more than 3 colors.
LACE was what we all thought.
Then, the forth step was to make a front cover and a back cover. On the back side of my business card I wrote the website and on the front name of the company, name of the person, address, telephone number.
all simple, except the font. Again, let’s show some sexiness with the same font as the famous lingerie icon Agent Provocateur (as you can see, French and pink).
the last thing to do is to decide on which type of paper should this business card be printed. In my opinion, the best impact it would have on a laid type of paper, as defined by charlotte
- "Laid - A paper that is manufactured with textured lines on its surface. This finish is used mostly for business stationery elements, like letterhead, envelopes and business cards."
Well, what do you think?
PS: co-production of InDesign and Photoshop.